Our team of Ph.D. scientists with training in psychology, neuroscience, and data analytics assess what traditional legal analysis can’t: the human factors that will determine the outcome of your case — how arbitrators will feel, think, and make decisions.
Reducing Uncertainty. Strategies that will actually “move the needle.”
Working in parallel with your legal counsel, we assess the persuasive impact and your approach to the case. The results are clearer direction, smarter preparation, and a decisive advantage.
Gaining efficiency and Cost Savings.
In identifying the precise factors that drive arbitrator decisions, we help your lawyers concentrate time, effort, and budget where it counts — and avoid the costly pursuit of strategies that are unlikely to persuade.
We Do Not Conduct Mock Arbitrations
Unlike mock arbitrations which involve additional expense and lack scientific validity and reliability, our approach is grounded in established behavioural science methodology — providing strategic insights that improve your odds of success while reducing legal risk and expenditure.
Proven Science
Our team brings decades of hands-on experience in major arbitration disputes. The behavioural science techniques we employ are drawn from disciplines with proven track records in high-stakes decision analysis — including consumer research, political campaigns, U.S jury trails, and the same rigorous forecasting methodologies used by NATO and NASA to assess the probable occurrence of future events. Drawing on that same scientific rigour, we give our clients the intelligence to decide — early — whether to pursue, defend, or settle.
With our innovative research methods, you can learn in advance:
Rather than relying on assumptions, past experience, and gut instinct, we replace guesswork with empirical insight—moving you beyond what you think works to what actually does.
When Stakes Are High, Traditional Approaches Aren’t Enough
If Your Case is in the Balance, Turn to Us to Tip the Scales