Combining unique data gathering methodology, Psychological Analysis, and state-of-the-art AI Technology, we provide clients with an innovative analysis of the behavioural patterns, interactions, and sentiments that will be key during the hearing and deliberation of the case.
To help counsel prepare for future submissions and presentations, this innovative combination of behavioural research and technology identifies critical human factors beyond traditional legal analysis: arbitrator decision-making patterns, counsel persuasiveness indicators, evidentiary reception dynamics, witness credibility assessments, and the underlying psychological factors likely to influence the tribunal’s ultimate decisions.
The use of behavioural research to develop and test the effectiveness of persuasive communication efforts is not new. It has been employed for decades and is considered critical where prediction accuracy determines success or failure in:
When the stakes are high, can you depend on your lawyers’ gut reactions, Mock Arbitrations, Conventional Wisdom, and Traditional Thinking?
Our Case Assessment Research™ delivers a rigorous analysis that extends far beyond traditional legal review. We begin with an exhaustive examination of the case materials—pleadings, evidence, testimony, applicable law, and potential damages—to develop a complete understanding of the dispute. Drawing on our expertise in arbitration, behavioural science, and decision-making research, we design empirical studies to measure how our arbitral tribunals are likely to respond both emotionally and cognitively to your case
We analyse not only how arbitrators assess the legal issues in the case but also their feelings and psychological reactions to the facts, arguments, and presentation strategies employed by counsel. This approach enables us to assess potential outcomes and awards and results in a systematic evaluation of your case’s strengths, vulnerabilities, and the optimal strategic approach.
Using our ASL Transcript Analysis™ technology, we decode arbitrator psychology through psycho-linguistic analysis of hearing transcripts — measuring questioning patterns, uncertainty markers, and cognitive engagement to reveal which arguments resonate, where doubts exist, and how to adjust strategy for maximum impact.
This unique technology combines sophisticated psychological and sociological analysis with state-of-the-art AI science, delivering an unprecedented level of behavioural intelligence that goes far beyond traditional legal analysis. It provides counsel with actionable intelligence and insight for strategic decision-making when preparing for later closing oral argument or post-hearing briefs—transforming words on a page into psychological insight. It shows what the tribunal is really thinking.
Not all testimony carries equal weight. We analyse witness effectiveness using behavioural science to reveal how arbitrators will react to testimony.
Our Witness Effectiveness Research™ technology combines psychological analysis with AI to evaluate five dimensions: Credibility (likeability, trustworthiness, knowledge), Confidence (articulation, composure, dominance), Efficacy (communication clarity), Non-verbal Communication (body language, presence), and Composure (emotional control under cross-examination).
These insights enable counsel to optimise witness selection, adjust examination strategies, and make informed decisions about which witnesses to feature.
Not all lawyers are great advocates. We analyse their effectiveness through a confidential process using live reactions from arbitrators, communication specialists and experienced communicators. This delivers a true assessment of their skills, enabling further training to be sought to fill out their capabilities to deliver the service clients will want to retain.
Our team of behavioural science experts have earned advanced degrees in affect and social psychology, sociology, communication science, neuroscience, data analytics, and AI from institutions including Oxford, Cambridge, and leading universities in the United States. This multidisciplinary expertise enables us to apply rigorous scientific methodology to the complex human dynamics of international arbitration, delivering insights that transform how our clients approach their most consequential disputes.
Your opponents may still rely on intuition and experience. But can you afford to compete against opponents that don’t?