The use of behavioural research to develop and test the effectiveness of persuasive communication efforts is not experimental or new. It has been employed for decades and is considered critical where prediction accuracy determines success or failure in:
When the stakes are high, can you rely on instinct, Mock Arbitrations, Conventional Wisdom, and Traditional Thinking?
Our Case Assessment Research™ delivers a rigorous analysis that extends far beyond traditional legal review. We begin with an exhaustive examination of the case materials – pleadings, evidence, testimony, applicable law, and potential damages – to develop a complete understanding of the dispute. Drawing on our expertise in arbitration, behavioural science, and decision–making research, we design empirical studies to measure how our arbitral tribunals are likely to respond both emotionally and cognitively to your case. This approach enables us to assess potential outcomes and awards, resulting in a systematic evaluation of your case’s strengths, vulnerabilities, and the optimal strategic approach.
Using our ASL Transcript Analysis™ technology, we decode arbitrator psychology through psycho–linguistic analysis of hearing transcripts to analyse questioning patterns, uncertainty markers, and cognitive engagement, revealing which arguments resonate, where doubts exist, and how to adjust strategy for maximum impact.
This unique technology combines sophisticated psychological and sociological analysis with state-of-the-art AI science, delivering an unprecedented level of behavioural intelligence. It provides counsel with actionable intelligence and insight for strategic decision–making when preparing for closing oral argument or post-hearing briefs. It shows what the tribunal is really thinking.
This research program applies behavioural science to predict and measure how witnesses will perform in arbitration settings. It employs established principles from psychology, including credibility assessment, cognitive biases in decision-making, and persuasion theory. Rather than relying on intuition, it reveals how arbitrators are likely to process information and form judgments about witnesses.
These insights enable strategic decisions about:
Successful advocacy relies upon knowledge of the law, sound judgment, and intelligence. It is also dependent upon the ability to persuasively communicate with other people. Despite the belief of many lawyers that they are effective advocates, this is not always the case. Our team of behavioural science and communication experts have identified specific dimensions of advocacy effectiveness that can be measured and analysed. Each of these dimensions are evaluated separately and then aggregated to calculate an overall assessment of the lawyer’s communication effectiveness. This process involves live presentations reviewed by our psychologists, experienced arbitrators, and communication and media experts. The results deliver an impartial assessment of an advocate’s skills and identifies specific areas for improvement.
Our team of behavioural science experts have earned advanced degrees in affect and social psychology, sociology, data analytics, neuroscience, and AI from institutions including Oxford, Cambridge, and leading universities in the United States. This multidisciplinary expertise enables us to apply rigorous scientific methodology to the complex human dynamics of international arbitration, delivering insights that transform how our clients approach their most consequential disputes.
